Project
E-commerce website
E-commerce website for 'Glow'.
About the project
Why this project was created
An e-commerce website project for the Glow jewelry brand, offering rings, bracelets, and necklaces. The store was designed to combine emotions with aesthetics — from presenting collections to an intuitive shopping process with product filters, a shopping cart, and online payments.
Project Goal
The main goal was to create a store that not only sells jewelry but also tells the brand’s story, builds a relationship with the customer, and stands out from the competition. It was important to highlight the uniqueness of the products and provide customers with a convenient and transparent shopping process.
Project Challenge
The biggest challenge was combining visual storytelling with the functionality of the store. Jewelry is a product strongly tied to emotions and personal stories, so it needed to be presented in an elegant way while also ensuring filters, easy shopping, and clear navigation.
Libre Bodoni
36 / 26 / 20
Bold
Darker Grotesque
18 / 16
Regular / Bold
Desktop
- 1440 px
- Count / 12
- Margin / 80
- Gutter / 20
Low-Fidelity Wireframe
Creating the page structure
Wireframes made it possible to test the content hierarchy and the ease of moving between jewelry categories. Filters (rings, bracelets, necklaces), product subpages, cart, and the intuitive checkout process were planned.
Final Page Design
Creating the final project
The final design is based on an elegant aesthetic, using light colors and delicate typography. Product photos are the center of attention, while the interface was designed in a minimalist way not to distract from the jewelry. Users can quickly filter products, save favorites, use convenient payment methods, and be assured of easy returns. The design supports sales and builds customer loyalty through elegant design and consistent storytelling.
