Project
Landing page
Landing page for "1flowww".
About the project
Why this project was created
The project concerned the modernization of the 1Flowww agency’s website, which specializes in social media marketing. The website had extensive content but was not user-friendly. My task was to create a layout and visuals that would allow users to easily absorb information, focus on the most important offer elements, and make quicker purchasing decisions.
Project Goal
The main goal was to improve the user experience through clear content presentation, the use of interactive solutions (expandable sections), and strengthening the sales character of the website.
Project Challenge
The problem with the website was the excess text, which overwhelmed users and made it difficult to focus on key services. The site lacked proper content hierarchy, which could discourage users, and also completely lacked human faces — a problem, since people naturally attract user attention.
Sansita
36 / 26 / 20
Bold
Poppins
18 / 16
Regular / Bold
Desktop
- 1440 px
- Count / 12
- Margin / 80
- Gutter / 20
Low-Fidelity Wireframe
Creating the page structure
The wireframe helped organize the content, dividing it into sections: headers, service descriptions, cooperation benefits, case studies, and client reviews. A key function was the use of accordions (expandable text blocks), allowing users to decide what they wanted to read.
Final Page Design
Creating the final project
The final design is based on an elegant aesthetic, using light colors and delicate typography. Product photos are the center of attention, while the interface was designed in a minimalist way not to distract from the jewelry. Users can quickly filter products, save favorites, use convenient payment methods, and be assured of easy returns. The design supports sales and builds customer loyalty through elegant design and consistent storytelling.
